The MAX Challenge Franchise
The MAX Challenge blends fitness, nutrition, and motivation in a 10-week transformation program. It's ideal for owners who want to create life-changing results for members in a high-support atmosphere.
The Numbers
Business Overview
The MAX Challenge offers a structured 10-week fitness and nutrition program designed for lasting behavior change. The model combines group workouts, personalized meal plans, and motivational coaching aimed at the 77% of Americans not regularly exercising. Known for outstanding retention—average program duration is 41 months—and evidence-based results.
Franchise Opportunity
Franchisees benefit from a turnkey business model including site selection, lease support, staff training, marketing strategy, and financing help. They can choose between single-unit, multi-unit, or master franchise models. The brand targets under-served markets with strong growth potential.
Ideal Candidate
Ideal owners are hands-on, motivational leaders who thrive on driving behavioral change. While fitness or nutrition experience helps, training is provided. Community engagement and consistent owner involvement are key, though semi-absentee leadership is an option.
Investment Info
Total investment ranges from about $150,000 to $350,000, with a $40,000–$60,000 franchise fee and 7% royalty + 2% ad fund. Net worth around $300,000 and liquid capital in the $50k – 100k+ range are typical.
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Initial Franchise Fee: |
$40,000 |
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Total Investment Range: |
$150,000 – $350,000 |
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Liquid Capital Requirement: |
$60,000 |
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Net Worth Requirement: |
$300,000 |
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Royalty Fee: |
7% |
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Advertising Fee: |
2% |
Get Started
Ready to own a transformative wellness brand with proven results? Partner with us to bring The MAX Challenge to your community and help people achieve sustainable change.