The Exercise Coach Franchise
The Exercise Coach uses smart fitness technology to offer personalized, low-impact workouts in 20-minute sessions. Ideal for non-traditional fitness users, it's built for simplicity and strong ROI.
The Numbers
Business Overview
Exercise Coach is a boutique personal training franchise offering high-tech, low-impact training via NASA-grade resistance machines. Ideal for clients over 50 or those hesitant about traditional gyms, Exercise Coach delivers two 20–30 minute sessions per week—a streamlined, sustainable workout model.
Franchise Opportunity
This concept is known for its simplicity and profitability. With a minimal footprint and fully supported system, franchisees receive assistance with training, operations, marketing, and equipment setup. The model is positioned for both owner-operated and semi-absentee operators, and attracts clients resistant to conventional gym experiences .
Ideal Candidate
Best for organized, service-minded individuals who are passionate about helping clients live healthier lives. No fitness experience is necessary—Exercise Coach offers extensive training for owners and staff. Ideal operators appreciate structured business models and enjoy working with older or rehab-focused clientele.
Investment Info
Initial investment ranges from approximately $161,682 to $382,986, including a $49,500 franchise fee, equipment, build-out, and working capital. Additional unit franchise fees are $89,500 2 units, $114,500 3 units, and $139, 500 4 units. Requirements include ~$100,000 in liquid capital and a net worth of $250,000–500,000. Royalties are around 6–8%, plus a brand fund fee.
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Initial Franchise Fee: |
$49,500 |
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Total Investment Range: |
$161,682 – $382,986 |
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Liquid Capital Requirement: |
$200,000 |
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Net Worth Requirement: |
$500,000 |
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Royalty Fee: |
7% |
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Advertising Fee: |
2% |
Get Started
Excited to run a boutique training studio that transforms lives? Let Own a Fitness Business guide you into an Exercise Coach franchise—where innovation meets wellness.