Pure Barre Franchise
With nearly 650 studios and over 100,000 active members, Pure Barre is the leading and most established barre brand, delivering low-impact, full-body workouts for all fitness levels and earning consistent recognition on Entrepreneur Magazine’s Franchise 500 list as a trailblazer in boutique fitness.
The Numbers
Business Overview
Pure Barre is a boutique fitness franchise leveraging barre techniques to strengthen and shape the entire body through isometric movements. Their classes are low-impact yet intense, combining elements of ballet, yoga, and Pilates in a supportive, candlelit studio environment. Pure Barre caters to women and men seeking lean muscle tone, enhanced posture, and an uplifting group class vibe. Pure Bare is the only barre concept to make Entrepreneur's Franchise 500 list thus far.
Franchise Opportunity
As one of the original boutique fitness pioneers, Pure Barre offers franchisees access to a polished brand, standardized teaching methods, instructor certification, and national marketing programs. Their compact studio footprint (typically 1,200–2,000 sq ft) and recurring membership revenue model make for a scalable, profitable business.
Ideal Candidate
Ideal owners are wellness-driven, community-focused individuals who excel in team leadership. No prior barre experience is necessary—Pure Barre provides comprehensive training. Entrepreneurs who value strong culture, customer connection, and consistent class quality are a perfect fit.
Investment Info
Initial investment ranges from approximately $265,330 – $418,980, including the franchise fee, build-out, reformer/barre equipment, systems, and working capital. Owners should have around $100,000 in liquid capital and meet net worth criteria.
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Initial Franchise Fee: |
$60,000 |
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Total Investment Range: |
$265,330 – $418,980 |
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Liquid Capital Requirement: |
$100,000 |
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Net Worth Requirement: |
$500,000 |
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Royalty Fee: |
7% |
Get Started
If you are passionate about barre fitness and community building, we are ready to guide you through launching a Pure Barre studio and making wellness a priority in your market. Get in touch with Own a Fitness Business to learn more today!