Planet Fitness Franchise
Planet Fitness is a leader in the affordable, judgment-free fitness space. With massive nationwide brand recognition and a high-volume model, it's ideal for multi-unit operators looking for scalable opportunity. Planet Fitness is where everyone—no matter their fitness level—feels at home. Known for its “Judgement Free Zone,” this franchise makes working out approachable, affordable, and even a little fun. With bright, welcoming gyms and a focus on community, Planet Fitness attracts a diverse crowd and keeps them coming back. Franchisees benefit from a nationally recognized brand, streamlined operations, and a business model built on inclusivity and growth.
The Numbers
$936,600 – $5,158,500
Investment Range
2,500+
Number of Open Locations
1992
Year Started
Why Choose Planet Fitness?
- Broad Market Appeal
Planet Fitness targets the 80% of the population that doesn't belong to a gym, offering a welcoming, non-intimidating environment known as the "Judgement Free Zone." This approach attracts first-time gym users, who make up 40% of their membership. - Recognized Brand
The brand boasts high top-of-mind awareness and has been recognized by Entrepreneur as #28 in their Franchise 500 list for 2023. Newsweek also ranked Planet Fitness #3 for "America's Best Customer Service" in the Fitness Centers category. - Comprehensive Support
Franchisees benefit from extensive support, including site selection assistance, lease negotiation, construction guidance, and a comprehensive training program comprising 20 hours of on-the-job and 74 hours of classroom training.
Investment Requirements
- Financial Criteria
Prospective franchisees should have a minimum net worth of $3 million, with at least $1.5 million in liquid assets. - Initial Investment
The total investment to open a Planet Fitness franchise ranges from approximately $936,600 to $5,158,500, depending on factors like location and facility size. - Ongoing Fees
- Royalty Fee: 7% of monthly gross revenue
- National Advertising Fund: 2% of monthly gross revenue
- Local Advertising: Minimum of $60,000 annually or 7% of monthly gross revenue