Planet Fitness Franchise
Planet Fitness is a leader in the affordable, judgment-free fitness space. With massive nationwide brand recognition and a high-volume model, it's ideal for multi-unit operators looking for scalable opportunity. Planet Fitness is where everyone—no matter their fitness level—feels at home. Known for its “Judgement Free Zone,” this franchise makes working out approachable, affordable, and even a little fun. With bright, welcoming gyms and a focus on community, Planet Fitness attracts a diverse crowd and keeps them coming back. Franchisees benefit from a nationally recognized brand, streamlined operations, and a business model built on inclusivity and growth.
The Numbers
Business Overview
Planet Fitness is one of the world’s largest and fastest-growing franchised fitness chains, with over 2,500 locations worldwide. Known for its “Judgement Free Zone®,” affordable memberships, and a welcoming environment, Planet Fitness caters to first-time gym users seeking a comfortable, non-intimidating workout space. Clubs typically feature cardio machines, strength equipment, free weights, and open gym areas.
Franchise Opportunity
As a franchisee, you'll tap into Planet Fitness’s massive buying power, proven operational systems, national branding, and marketing muscle. Club operators receive site acquisition assistance, build-out support, staff training, and marketing programs. The membership-driven recurring revenue model and low operational complexity make this an attractive investment for aspiring business owners.
Ideal Candidate
Ideal candidates are business-minded individuals or investors committed to building inclusive, community-focused fitness centers. While fitness experience helps, possessing strong leadership, customer service, and operational management skills is key. This model supports both owner-operators and passive investors.
Investment Info
Initial investment ranges from $936,600 – $4,158,500 for full-size clubs (including franchise fee, equipment, real estate, and working capital). Liquid capital requirements and net worth thresholds are substantial, reflecting the club scale. Financing options are often available via local lenders.
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Initial Franchise Fee: |
$20,000 |
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Total Investment Range: |
$936,600 – $5,158,500 |
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Liquid Capital Requirement: |
$1,500,000 |
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Net Worth Requirement: |
$3,000,000 |
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Royalty Fee: |
7% |
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Advertising Fee |
9% |
Get Started
Interested in bringing a trusted, inclusive fitness club to your community? We’re ready to help you explore opening a Planet Fitness franchise.