Orangetheory Fitness Franchise
Orangetheory offers heart rate-based interval training designed to optimize fitness results. Its strong brand community, high retention, and tech integration make it a favorite among results-driven members and investors alike. Orangetheory Fitness is all about results-driven, science-backed workouts that keep members motivated and engaged. Using heart-rate technology and expert coaching, each class is designed to maximize calorie burn and build community spirit. As a franchisee, you’ll tap into a brand that’s taken the boutique fitness world by storm, offering ongoing support, robust marketing, and a passionate member base eager for their next “orange zone” breakthrough.
The Numbers
Business Overview
Orangetheory Fitness offers heart-rate–based, data-driven group workouts blending cardio and strength intervals. Classes run for 60 minutes in a cinematic studio environment using treadmills, rowing machines, and free weights. Their signature “Orange Effect” encourages clients to maintain elevated heart rates for optimal fat burn and metabolic results.
Franchise Opportunity
A global powerhouse with over 1,500 studios, Orangetheory delivers a proven business model backed by proprietary app/software, reservation systems, and strong global brand recognition. Franchisees receive full support—from market research and real estate to training, launch, and ongoing operations support—all attuned to Canadian market nuances.
Ideal Candidate
Orangetheory suits enthusiastic, community-minded leaders who value performance tracking and high-energy experiences. Owners with sales, operations management, or fitness backgrounds will find this highly scalable and impactful. The semi-absentee model is possible, but owner engagement drives best results.
Investment Info
Canadian-specific initial investment ranges from $400,000 – $500,000, covering franchise fees, studio build-out, equipment, technology, and working capital. Liquid capital and net worth thresholds are commensurate with premium fitness investments. Royalty and marketing fees apply.
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Initial Franchise Fee: |
$29,500 |
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Total Investment Range: |
$286,347 – $468,197 |
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Liquid Capital Requirement: |
$150,000 |
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Net Worth Requirement: |
$500,000 |
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Royalty Fee: |
6% |
Get Started
Eager to launch a high-impact fitness studio with global appeal and be your own boss? Own a Fitness Business will support your journey to bring Orangetheory to your Canadian market.