IM=X Pilates & Fitness Franchise
IM=X® Pilates and Fitness is a boutique fitness franchise that blends Pilates with strength training, cardio, yoga, barre, and cycling. Founded by Elyse McNergney, an exercise physiologist with degrees from NYU and Columbia, IM=X® (Integrated Movement Xercize) offers a science-based approach to fitness. The franchise utilizes patented equipment like the Xercizer reformer and provides a comprehensive system aimed at enhancing spinal health, core strength, and overall fitness.
The Numbers
Business Overview
IM=X Pilates & Fitness integrates Pilates, barre, cardio, yoga, tower, strength, and back-wellness into a comprehensive boutique studio concept, underpinned by proprietary equipment and a signature “Integrated Movement Xercize” method. With approximately 50 locations, IM=X offers a full-body approach designed to tone, correct posture, and improve overall health for a broad clientele.
Franchise Opportunity
The brand offers a cost-efficient, turnkey package with bundled essentials (reformers, software, certifications), and robust operational and marketing support. Ideal for owner-operators or semi-absentee investors, IM=X backs you with staff training, business coaching, and ongoing marketing, helping differentiate in the growing $26B boutique fitness arena. This is a great opportunity for Chiropractic doctors, physical therapists, and personal trainers to expand their service offerings for additional revenue streams and improve customer retention rates. There are opportunities for multi-unit development that include a discount on the initial franchise fees.
Ideal Candidate
Well-suited to fitness-minded entrepreneurs who value structured community environments and wellness coaching. No prior Pilates certification required—IM=X provides full training for you and your team. Ideal owners are organized, community-oriented, and coach-driven.
Investment Info
Startup costs typically range from $88,000 – $224,745, with a liquid capital requirement of $50,000 – $75,000 and net worth requirements of $150,000. Franchise fee is approximately $46,000; other initial costs cover equipment, leasehold improvements, and marketing. Ongoing royalties are ~6%, plus brand fund contributions.
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Initial Franchise Fee: |
$46,000 |
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Total Investment Range: |
$72,800 – $224,745 |
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Liquid Capital Requirement: |
$50,000 – $75,000 |
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Net Worth Requirement: |
$150,000 |
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Royalty Fee: |
6% |
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Advertising Fee: |
$175 |
Get Started
Are you ready to offer a total-body boutique fitness experience, or expand your existing service offerings in your practice? Own a Fitness Business is here to guide you with IM=X Pilates & Fitness, blending quality with efficiency in your market.