Farrell’s empowers individuals to achieve lasting body and lifestyle transformations through a 10-week program that blends high-energy kickboxing and strength training, practical nutrition advice, and dedicated coaching to support fat loss, muscle gain, and long-term healthy habits.
The Numbers
Business Overview
FIT Franchise Brands is the umbrella franchise for The MAX Challenge and Farrell’s eXtreme Bodyshaping—two high-energy, results-driven fitness concepts united under one mission: to deliver transformative fitness and nutrition programs that build community, accountability, and real results. With more than 87 locations across 14 states, FIT Franchise Brands offers a unique 10-week program that combines dynamic fitness classes, nutritional counseling, and motivational coaching to support members of all fitness levels.
Franchise Opportunity
As a FIT Franchise Brands owner, you tap into a powerful, multi-brand structure that offers economies of scale, shared marketing, and centralized support. FIT FB provides development guidance, brand strategy, lead-generation systems, and a collaborative franchisee community. New investors benefit from the legacy and expansion potential of two proven fitness programs
Ideal Candidate
The ideal candidates are dynamic entrepreneurs with a passion for fitness, mentorship, and shared success. Owners should be community-focused leaders committed to keeping clients motivated. Whether you're an experienced fitness operator or investor, FIT FB’s structure allows for single or multi-unit growth across brands.
Investment Info
Specific investment numbers vary per brand and location; FIT FB offers personalized info upon inquiry. Interested candidates should be prepared for startup costs ranging from $150,800 to $349,250, which include a $40,000 franchise fee, support fee, leasehold improvements, equipment, and working capital. Liquidity requirements are $50,000 – $100,000.
Initial Franchise Fee: |
$40,000 |
Total Investment Range: |
$474,843 – $906,979 |
Liquid Capital Requirement: |
$50K – $100K |
Net Worth Requirement: |
$300,000 |
Working Capitol |
$15K – $45K |
Royalty Fee: |
6% of gross sales |
Advertising Fee: |
N/A |
Get Started
Want to be part of a collaborative fitness powerhouse? Own a Fitness Business can connect you with FIT Franchise Brands to explore ownership in The MAX Challenge or Farrell’s eXtreme Bodyshaping.