D1 Training delivers athletic-based training rooted in sports science. With programs for youth, adults, and professional athletes, it's perfect for communities that value performance and structured training systems.
The Numbers
Business Overview
D1 Training, “A Fitness Franchise That Performs”, is a premier athletic performance franchise that delivers advanced, coach-led programming inspired by Division I college training methods. Catering to youth, adults, and athletes of all levels, D1 blends athletic coaching, life-skill development, and character building within brand-new, comparable-to-college training facilities. As a non-traditional gym franchise, D1 is known for its reputation for creating an atmosphere of elite athleticism.
Franchise Opportunity
With over 140 locations and professional athlete-ownership, D1 stands out in the $33B fitness and youth sports market. Franchisees benefit from turnkey support: site selection, facility build-out, staff training, and ongoing marketing. Owners can choose either hands-on or semi-absentee models, making it scalable and flexible.
Ideal Candidate
Ideal franchisees are community-driven individuals passionate about sports, youth development, and team coaching. While athletic or coaching background helps, D1 provides robust onboarding to create elite training staff. Owner-operators and semi-absentee models mean both hands-on leaders and investors can succeed.
Investment Info
Startup costs range from $474,843 to $906,979, which include a $59,500 franchise fee, support fee, leasehold improvements, equipment, and working capital. Liquidity requirements aren’t listed broadly, but the investment scale suggests significant resources. Average franchise revenue is about $679,601, with top performers exceeding $1.55M annually.
Initial Franchise Fee: |
$59,500 |
Total Investment Range: |
$474,843 – $906,979 |
Liquid Capital Requirement: |
$250,000 |
Net Worth Requirement: |
$500,000 |
Royalty Fee: |
7% of gross sales |
Advertising Fee: |
2% of gross sales |
*Multi-unit discount available
Get Started
Are you inspired to empower athletes and build a strong business? Own a Fitness Business will guide you toward owning a D1 Training franchise and training champions in your community.