CITYROW Franchise
CITYROW offers a high-intensity, low-impact, total-body workout through interval training on an indoor row machine—designed to meet the demand for joint-friendly, results-driven fitness that both beginners and seasoned athletes love.
The Numbers
Business Overview
CITYROW is an indoor rowing-based boutique fitness concept that blends high-intensity rowing with strength and mobility training that help burn fat and tone muscle. Classes are led by certified instructors using sleek water-based rowers, offering members a fun, full-body workout that’s gentle on joints yet burns major calories. With a slick studio environment and an engaging group setting, CITYROW elevates rowing from traditional cardio to a modern fitness experience.
Franchise Opportunity
CITYROW delivers a compact and efficient business model, usually operating in studios under 2,000 sq ft. The proven semi-absentee owner/operator or fully active model makes it accessible to entrepreneurs maintaining other commitments. Franchisees receive full support—from site selection and studio design to comprehensive onboarding and marketing support. The recurring revenue of membership subscriptions, low staffing needs, and predictable operating costs position CITYROW as a golden-ticket model in boutique fitness.
Ideal Candidate
Ideal CITYROW owners are community-focused entrepreneurs and fitness enthusiasts—whether or not you’re a rowing pro—and comfortable leading a team. The flexible operational model means you don’t need to teach classes personally; as long as you’re excited to manage staff, champion program quality, and connect with your clientele, CITYROW could be a great match.
Investment Info
Total investment ranges from approximately $253,843 - $460,074, which includes franchise fees, equipment, studio build-out, and working capital. The model requires around $100,000 in liquid capital and a net worth of approximately $500,000. Third-party financing options may be available to help offset startup costs.
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Initial Franchise Fee: |
$49,500 |
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Total Investment Range: |
$253,843 – $460,074 |
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Liquid Capital Requirement: |
$100,000 |
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Net Worth Requirement: |
$500,000 |
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Royalty Fee: |
7% of revenue |
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Advertising Fee: |
$2,000/month |
Get Started
Do you want to lead a vibrant fitness community around rowing, with the option to be an off-site owner? Own a Fitness Business can guide you through opening your first CITYROW studio—no rowing experience required!